Plan Smart, Grow Strong, Save Big

Strategic Growth Starts with Smarter Business Planning and Financial Analysis

In today’s fast-moving business landscape, success is no accident. It stems from deliberate planning, data-driven financial insight, and a deep understanding of both short-term pressures and long-term ambitions. Whether you’re scaling a startup, restructuring an SME, or planning market expansion, one thing is certain:

You need a robust business plan that must be backed by solid financial analysis and clearly defined targets or objectives.

Here’s the Good News as you don’t have to do it all alone or fund it entirely out of pocket.

At Morrison Consultants, we are more than just qualified accountants. As one of Certified Practising Management Consultants (PMC), we are accredited to support you in developing comprehensive business plans, financial models, and performance benchmarks More importantly, we help you tap into the Enterprise Development Grant (EDG), which subsidises up to 50% of your project cost.

Instead of draining your internal resources, it is more appropriate to leverage our proven expertise and strategic know-how to:

• Define your business direction with clarity and confidence

• Analyse and optimise your financial performance

• Align short-term results with long-term growth

• Maximise your eligibility for EDG funding

With our hands-on support, you will receive professionally graded business planning and financial advisory services while saving valuable time, effort, and money.

Business Planning as a Strategic Driver – More Than Just a Document

Effective business planning is the foundation for sustainable growth. It’s not just about crafting a document for investors or funders. Instead, it’s about creating a strategic compass that guides your decisions.

A business plan is always considered as being a combination of a strategic plan and a financial plan. The financial plan sets out quantified financial targets, which usually take the form of forecast financial statements. These are based on forecasts and are derived from an analysis of past results and predictions of future changes within the economy, industry or company.

Obviously, a business plan is typically classified into 3 levels:

1) Strategic Plan: Involves addressing external market challenges, especially when evaluating which products or services align best with the needs of each target market.

2) Tactical Plan: Ensures that the company’s resources are adequate for carrying out the strategic plans in order to reach the desired objective.

3) Operational Plan: Outlines the way in which the company is to be run from day to day for optimise performance.

Whether you’re seeking funding, partnerships, or simply a better way to measure progress, our business planning ensures you’re future-ready.

Financial Analysis That Goes Beyond the Numbers

Understanding your financial data is essential, but it’s not merely related to calculation of every ratio by simply following the standardized formula. It’s about knowing which numbers matter, and why. Here’s how we break it down:

• Profitability: Are you making enough returns relative to your assets?

• Liquidity: Can you meet your short-term obligations without strain?

• Gearing: How exposed are you to financial risk due to debt?

• Investor metrics: Are you delivering value to your shareholders?

We don’t only crunch figures as we often deliver insights that inform decisions. A financial analysis should include:

• Identifying key profit drivers and cost risks

• Benchmarking your performance against competitors

• Displaying your liquidity, gearing, and investment returns in a realistic manner

• Assessing business viability for banks and investors

From budgeting to boardroom-level KPIs, we will convert your financial data into strategic clarity. Rather than simply admiring the numbers, the goal is to understand what’s working and where change is needed.

Long-Term Vision vs. Short-Term Survival

Perhaps, the greatest challenge that is encountered by today’s businesses is navigating the tension between immediate results and long-term goals. For instance, investing in research and development (R&D) or expanding into a new market represents a forward-looking growth strategy. However, this approach could tighten profit margins in the upcoming quarter, thereby potentially causing short-term concern among stakeholders.

Balancing these competing demands requires strategic foresight and rigorous scenario planning. Finance manager must model how today’s decisions ripple into tomorrow’s outcomes and ensure that short-term liquidity can support long-term ambitions.

We can serve as your expert advisor in setting clear and aligned business objectives and managing risks through Financial Planning & Analysis (FP&A). Our team supports you in making data-driven decisions, forecasting financial performance, and preparing for multiple future scenarios so that we can empower your business to grow with confidence and resilience.

EDG Grant Support – Save While You Grow

Best of all? You could get government co-funding for these services through the Enterprise Development Grant (EDG) which is administered by Enterprise Singapore.

As mentioned earlier, we’re eligible to support your EDG application and maximise your chance of approval. Here’s how it works:

• Up to 50% of project fees funded

• We handle the grant submission process from end to end

• You save on consulting costs while getting expert-level advisory

Not sure if EDG is right for you?

No problem. We are happy to proceed with or without the grant, depending on your needs and urgency.

Let’s Talk Growth

Morrison Consultants will always be here to help you:

• Grow your business

• Secure your financial future

• Make smart use of government support

Whether you're a founder, director, or finance lead, we provide the strategies, insights, and tailored plans to elevate your business to the next level. We bring deep expertise in corporate finance and strategic planning to help you bridge the gap between vision and execution.

Please visit our website to get started today or reach out to us to explore your eligibility for EDG funding and learn more about our financial advisory services.